PRIVACY POLICY

At Royal Premium, we respect your privacy and are committed to handling your personal information responsibly, transparently, and in accordance with applicable law.

This Privacy Policy describes how Royal Premium (“Royal Premium,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects personal information when you visit tiendaroyalpremium.com, make a purchase, create an account, contact us, or use any of our services (collectively, the “Services”).

This Policy is primarily intended for our users and customers in Mexico and the United States.

By using our Services, you acknowledge that you have had access to this Privacy Policy. Where applicable law requires consent for certain processing activities, Royal Premium will request such consent in the appropriate manner.

1. DATA CONTROLLER

The controller responsible for the processing of personal data collected directly by Royal Premium is:

Trade Name: Royal Premium

Privacy Email: info@tiendaroyalpremium.com

Website: tiendaroyalpremium.com

Certain external providers, such as Shopify and payment processors, may process personal information under their own responsibilities and privacy policies, where applicable.

2. PERSONAL INFORMATION WE COLLECT

The information we collect depends on how you interact with Royal Premium.

Information You Provide Directly

We may collect:

  • First and last name.

  • Email address.

  • Phone number.

  • Shipping address.

  • Billing address.

  • Information necessary to process an order.

  • Information related to returns, exchanges, or refunds.

  • Account information, when you choose to create an account.

  • Products purchased, viewed, added to your cart, or saved.

  • Communications sent to our customer service team.

  • Information you voluntarily provide through forms, comments, or reviews.

Payment-Related Information

Payments may be processed by Shopify and/or third-party payment service providers.

These providers may collect financial information necessary to process a transaction, such as credit or debit card details, billing information, or other payment data.

Royal Premium does not necessarily receive or directly store your complete card information. We may receive transaction-related information, such as payment confirmation, transaction status, payment method used, and information necessary to manage the order.

Information Collected Automatically

When you visit our site, we may automatically collect certain technical and usage data, including:

  • IP address.

  • Device type.

  • Operating system.

  • Browser type and version.

  • Pages visited.

  • Products viewed.

  • Interactions with the site.

  • Date and time of access.

  • Approximate location information derived from your IP address.

  • Information related to cookies and similar technologies.

  • Information about how you arrived at our site.

3. SOURCES OF INFORMATION

We may obtain personal information:

Directly From You

When you make a purchase, create an account, contact us, request customer support, participate in a promotion, or use our site.

Automatically

Through cookies, pixels, tracking technologies, technical logs, and analytics tools.

From Service Providers and Third Parties

We may receive information from companies that help us operate our business, including:

  • Shopify.

  • Payment processors.

  • Shipping and logistics companies.

  • Storage or technology infrastructure providers.

  • Fraud prevention services.

  • Analytics platforms.

  • Customer service providers.

  • Email service providers.

  • Advertising and marketing platforms, when enabled.

4. HOW WE USE YOUR PERSONAL INFORMATION

Primary Purposes

We may use personal information to:

  • Process and manage orders.

  • Process payments.

  • Confirm purchases.

  • Prepare and ship products.

  • Provide tracking information.

  • Manage returns, exchanges, and refunds.

  • Provide customer support.

  • Create and manage accounts.

  • Maintain transaction records.

  • Prevent fraud, abuse, and illegal activities.

  • Protect the security of our Services.

  • Comply with tax, commercial, and legal obligations.

  • Resolve disputes.

  • Enforce our Terms of Service.

  • Improve the operation and security of the store.

Marketing and Personalization Purposes

Where permitted by applicable law, we may also use information to:

  • Send promotions and marketing communications.

  • Provide information about products or promotions.

  • Personalize certain experiences within the store.

  • Measure campaign effectiveness.

  • Analyze interactions with advertisements.

  • Display advertising that may be relevant to you.

Where legally required, we will request consent before using information for these purposes.

You may unsubscribe from promotional emails by using the unsubscribe link included in those communications.

Even if you stop receiving promotional communications, we may continue to send you necessary communications related to orders, payments, returns, security, or your account.

5. COOKIES AND SIMILAR TECHNOLOGIES

Royal Premium and certain service providers may use cookies, pixels, tags, and similar technologies.

These technologies may be used to:

  • Maintain the operation of the site.

  • Remember preferences.

  • Keep products in your shopping cart.

  • Facilitate user sessions.

  • Prevent fraud.

  • Measure traffic.

  • Analyze site usage.

  • Improve our Services.

  • Measure advertising campaigns.

  • Personalize content or advertising where permitted.

Some cookies are necessary for the operation of the store, while others may be used for analytics, personalization, or advertising.

Where required by applicable law, we will provide users with tools to accept, reject, or modify their preferences regarding non-essential cookies.

Blocking certain cookies may cause some features of the site to function improperly.

6. SHOPIFY

Our store uses the e-commerce platform provided by Shopify Inc.

Shopify processes certain information necessary to provide the store’s technological infrastructure, manage orders, facilitate payments, and provide features related to e-commerce, security, analytics, and other Services.

Specific data processing activities may vary depending on the Shopify settings and features enabled by Royal Premium.

Where additional features involving advertising, personalization, or cross-service use of data are enabled, Royal Premium will seek to provide the notices and choice mechanisms required by applicable law.

7. HOW WE SHARE PERSONAL INFORMATION

We may disclose personal information, when necessary, to service providers that help us provide our Services, including:

  • Shopify.

  • Payment processors.

  • Shipping and logistics providers.

  • Storage and technology services.

  • Analytics providers.

  • Customer service providers.

  • Fraud prevention and security services.

  • Professional advisors.

  • Public authorities where required by law.

  • Marketing and advertising providers, where applicable.

We will share only the information reasonably necessary for the applicable purpose, subject to applicable law and relevant contractual relationships.

We may also disclose information:

  • When you request or authorize it.

  • To comply with a legal obligation.

  • In response to a valid order from a competent authority.

  • To investigate or prevent fraud or illegal activities.

  • To protect our rights, users, or Services.

  • In connection with a reorganization, merger, acquisition, sale of assets, or other legitimate corporate transaction.

8. SALE, SHARING OF DATA, AND TARGETED ADVERTISING IN THE UNITED STATES

Royal Premium does not represent that it sells personal databases to third parties in exchange for money.

However, certain U.S. state laws use specific and broad definitions of terms such as “sale,” “sharing,” or “targeted advertising.”

As a result, certain exchanges of online identifiers, usage data, or commercial information with advertising platforms, analytics providers, or other partners may legally be considered a “sale,” “sharing,” or processing for targeted advertising, even if Royal Premium does not directly receive money in exchange for the data.

Where such activities occur and applicable law grants users the right to opt out, Royal Premium will provide the appropriate mechanisms for exercising that choice.

Depending on the store’s configuration, these mechanisms may include:

  • A Privacy Choices / Your Privacy Choices page.

  • A mechanism to opt out of the sale or sharing of information.

  • Cookie preferences.

  • Global Privacy Control (GPC) signals where they are legally required to be recognized.

Royal Premium will not discriminate against a consumer for legitimately exercising a privacy right.

9. INTERNATIONAL TRANSFERS

Royal Premium operates from Mexico and provides Services to customers in Mexico and the United States.

Due to the nature of e-commerce, certain service providers may store or process information in countries other than the country where the user resides, including Mexico, the United States, and other countries where our service providers maintain infrastructure.

These transfers may involve Shopify, payment providers, technology platforms, storage services, logistics companies, and other providers necessary to operate the store.

Where an international transfer is subject to specific legal requirements, Royal Premium will seek to comply with the applicable measures and conditions.

10. INFORMATION SECURITY

Royal Premium uses reasonable administrative, technical, and organizational measures designed to protect personal information against loss, unauthorized access, alteration, misuse, or unauthorized disclosure.

However, no electronic system, storage method, or transmission of information over the internet can guarantee absolute security.

For this reason, we recommend that you do not send particularly sensitive information through insecure communication channels.

If you believe your account or information may have been compromised, please contact us at:

info@tiendaroyalpremium.com

11. DATA RETENTION

We will retain personal information only for the period reasonably necessary to fulfill the purposes for which it was collected.

The retention period may depend on factors such as:

  • Duration of the customer relationship.

  • Order administration.

  • Returns and warranties.

  • Tax or accounting obligations.

  • Fraud prevention.

  • Dispute resolution.

  • Compliance with legal obligations.

  • Defense or exercise of legal rights.

Once the information is no longer necessary, we will seek to delete it, anonymize it, or otherwise process it in accordance with applicable legal obligations.

12. RIGHTS OF DATA SUBJECTS IN MEXICO

Personal data holders in Mexico may exercise their rights of Access, Rectification, Cancellation, and Opposition (ARCO) in accordance with applicable law.

Access

You may request information about what personal data we hold about you and how we use it.

Rectification

You may request the correction of personal information that is inaccurate or outdated.

Cancellation

You may request the cancellation of your data where appropriate under applicable law.

Opposition

You may object to the processing of personal information in certain circumstances.

Where applicable, you may also:

  • Revoke previously granted consent.

  • Request limitations on the use or disclosure of your data.

  • Stop receiving certain marketing communications.

How to Exercise Your Rights

You may submit a request to:

info@tiendaroyalpremium.com

The request must reasonably allow us to:

  1. Identify the data subject and, where applicable, verify their identity or representation.

  2. Identify a means through which we can communicate our response.

  3. Clearly understand which right you wish to exercise.

  4. Identify the personal data involved.

  5. Reasonably locate the relevant information.

For rectification requests, it may be necessary to specify the requested correction and provide supporting documentation.

Royal Premium will respond to requests within the timeframes established by applicable Mexican law.

The exercise of these rights will be handled without discrimination and subject only to legally permitted exceptions.

13. PRIVACY RIGHTS IN THE UNITED STATES

Depending on the consumer’s state of residence and whether the applicable law applies to Royal Premium, U.S. residents may have certain rights regarding their personal information.

These rights may include:

  • The right to know or access personal information.

  • The right to request deletion.

  • The right to correct inaccurate data.

  • The right to obtain certain information in a portable format.

  • The right to opt out of certain sales or sharing of data.

  • The right to opt out of certain targeted advertising.

  • The right to limit certain uses of sensitive personal information, where applicable.

  • The right not to receive discriminatory treatment for exercising privacy rights.

  • The right to appeal certain decisions where provided by applicable state law.

California Residents

Where the California Consumer Privacy Act (CCPA), as amended, applies to Royal Premium, California consumers may exercise the rights provided under that law.

Where applicable, consumers may use the privacy tools available on our site or contact us at:

info@tiendaroyalpremium.com

We may request information reasonably necessary to verify the identity of the requester before responding to certain requests.

Where permitted by law, an authorized agent may submit a request on behalf of a consumer, subject to applicable verification procedures.

14. GLOBAL PRIVACY CONTROL

Where applicable law requires the recognition of opt-out preference signals and our technological configuration is capable of receiving them, Royal Premium will process a valid Global Privacy Control (GPC) signal in accordance with applicable law.

The signal may apply to the browser or device from which it was transmitted.

Users may also use the privacy tools available within the site to manage their preferences when such tools are enabled.

15. SENSITIVE PERSONAL INFORMATION

Royal Premium does not routinely request sensitive personal information that is unnecessary to operate our store.

We recommend that you do not voluntarily provide information related to health, biometric data, racial or ethnic origin, religious beliefs, sexual orientation, government identification numbers, or other highly sensitive information unless strictly necessary and an appropriate means is available for doing so.

Where we are required to process information considered sensitive under applicable law, we will apply the corresponding requirements.

16. MINORS

Our Services are intended for general consumers and are not specifically designed for children under 13 years of age.

We do not knowingly collect personal information from children under 13 without legally required authorization.

If a parent or guardian believes that a minor has improperly provided us with personal information, they may contact us to request that we review and, where appropriate, delete the information.

Royal Premium also does not knowingly sell or share personal information of minors in circumstances where applicable law requires special consent.

17. USER-GENERATED CONTENT

Our site may allow users to post reviews, comments, or other content.

When you voluntarily post information in a public area of the site, that information may be visible to others.

Therefore, we recommend that you do not include personal information in public reviews or comments that you do not wish to make public.

Royal Premium cannot fully control how third parties use information that a user has chosen to make publicly available.

18. THIRD-PARTY WEBSITES AND SERVICES

Our site may contain links to or integrations with third-party services.

Royal Premium does not control the privacy practices of independent websites or services.

When you leave our site or use a service operated directly by a third party, we recommend reviewing that third party’s privacy policy and applicable terms.

19. CHANGES TO THIS POLICY

We may periodically update this Privacy Policy to reflect:

  • Changes in our practices.

  • New products or Services.

  • Technological changes.

  • New service providers.

  • Changes in the law.

  • Regulatory requirements.

When we make changes, we will publish the updated version on this page and revise the “Last updated” date.

Where applicable law requires additional notice or renewed consent, we will take the appropriate measures.

20. COMPLAINTS AND REQUESTS

If you have any questions, concerns, or complaints regarding the processing of your personal information, you may contact Royal Premium using the methods provided in this Policy.

We will seek to investigate and respond to requests reasonably and within legally applicable timeframes.

If you believe that your data protection rights have not been adequately addressed, you may contact the competent authority applicable to your place of residence and under applicable law.

21. CONTACT

For questions about this Policy, our privacy practices, or to exercise rights related to your personal data, you may contact us:

Royal Premium

- Email: info@tiendaroyalpremium.com

- Website: tiendaroyalpremium.com